The size of the circles should vary based on the size of the group’s respective share of total industry sales. Southwest Airlines operates with a low-cost structure and achieves high returns on capital due to a unique business model and an efficient operational strategy. Draw circles around each strategic group.Firms that are placed on the same strategy space should be allocated the same strategic group.Plot the firms in the industry that you have identified on the two-variable map you have created.To get a headstart, use one of Creately’s strategic groups map templates. Imagine a company that knows what its customers expect and chooses to do the opposite. They could include the product price, geographic coverage, product-line breadth, or quality. Keywords: Aviation Management, Strategic Management, Strategic Alliances, Airline Collaborations Comparison of Airline Alliance Groups Star Alliance, Oneworld and Skyteam Figures - uploaded by. Southwest Airlines: Linking Strategy to Excellence by Abandoning Traditional Practices. There should be no correlation between these variables. These become the variables used for the axes of the map.
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