![]() Then you need storage for all those proxies. Regardless of the MAM you choose, this indexing process can take days or weeks if you allow it to scan all your files. You really need a machine dedicated to running it. When the MAM starts scanning assets on your storage and running proxies, it will quickly consume all its processing power. You might use that feature when importing footage captured in slow motion. You can view your footage with LUTs, apply metadata, and even transcode with adjusted frame rates. When you ingest footage after a shoot, KYNO can make checksum verified copies to multiple storage locations. Kyno offers a robust system for offloading your data too. There are lighter-weight ones such as KYNO. In addition, assets need to be tagged to be useful. Servers, storage, and security policies all take time to deploy properly. What are the challenges of deploying a MAM?ĭeploying a MAM is challenging. If you keep project files on the server, you don’t want two editors writing to the same project file (if it isn’t designed for that). So make sure that you investigate the security/permissions/users management.Īnother area of security is file locking. ![]() Those kinds of errors can stop a production dead in its tracks. Sometimes files can throw permission errors (as any UNIX admin can tell you). But it is important to have a system that can be managed by multiple people in the organization and is accessible remotely. User permissions might seem trivial at first. If the MAM doesn’t integrate with Active Directory (or another system), you’ll have to manage a separate password. If you use Microsoft Active Directory, those group policies can determine access to the groups of assets on your MAM. MAMs can integrate with the permissions groups in your organization. Things are looking much better now for video editors. ![]() (These solutions are no longer in production) But honestly, most MAM solutions weren’t mature enough to deliver more value in efficiency versus the time it took to manage them. At the time, we had a basic install of Apple’s Final Cut Server and Xsan. I remember going to NAB in 2013 and surveying every system. However, we needed transcoding capabilities to deliver assets ready for streaming to our streaming platform. We mainly needed a DAM for our design and marketing teams. For instance, at the company I work for, we built our own DAM with basic MAM capabilities. This article is aimed at those who are outside of the AVID ecosystem. On the high-end, AVID offers a variety of solutions. If you are a video editor, it’s obvious that going with a MAM is best. DAMs are more appropriate for teams that only need to catalog the final exports. MAMs provide a video team with a system for managing their current and prior work. Now marketers and producers can browse your assets as well. It takes key info that lives just in the brain of your lead editor and transfers it into the system to become accessible to the whole organization. Your editor probably knows where all the clips live in which drive and what folder, but what about everybody else? Using a MAM enables everyone to search for clips using tags and various other metadata. Examples of MAMs are CatDV, Alex AI, and Cantemo Portal. MAMs not only display images, audio, and video files, but they also add ingest, transcode, and NLE integration. They also provide access control so that only the right people can see those assets.Ī media asset management (MAM) app is conceptually similar to a DAM system but optimized for video production. ![]() They allow for image assets, in particular, to be grouped and tagged together to make for easier searching and archiving. Have you ever wished there was a better way to find your images, audio, and video files other than digging through folders on your Mac? Or maybe you work on a team, and you’re trying to hunt down footage from a shoot long ago.ĭigital asset management (DAM) and media asset management (MAM) software applications are designed to make finding your files easier.ĭAM apps are typically used in marketing and sales organizations that serve multiple brands.
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